Advancing Your Business Using the Web
and Social Media with Martin Brossman

A series of 4 powerful classes including everything you need…
From creating your own website to successfully using the Web for marketing.

photo taken by Wayne Sutton c2009

-    Easy Website Development for Almost No Cost

• Free and Low cost websites and how to choose the right one.
• Understanding types of paid websites and what you need to know before you spend your money.
• How to organize your information for building your website.

- Driving Traffic to Your Website

• The correct information needed on your website to attract search engines and get customers.
• Finding and proper use of Keywords on your site.
• Alternative sites and resources to send traffic to your web site, including reputation managers, blogs and social media.

-  Using Social Media for Marketing, Useful Information and Reputation Management

• The do’s and don’ts of Social Media for enhancing your business and not hurting it.
• Different Social Media sites and their utility.
• Being alerted to positive and negative conversation of you on the Web and how to handle the negative.

-  Staying Connected to Your Customer and Maximizing Your ROI with the Web

• Managing this new world of being closer to your customer.
• Dealing with challenges and opportunities on the Web.
• Keeping your best customers coming back for more.

11:30 a.m. – 1:30 p.m.
Western Wake Tech Campus - 3434 Kildaire Farm Road - Cary, NC 27511 Room 118   Special Price Cost: $79.00 - Complete Series